Max Sibbern came to us with two clear priorities: a) make the site a tool for professionals, to interact and inspire individuals, and b) instead of words, convey this vision with images and videos. In addition, we also agreed to construct a highly user-friendly website that maximized a visitor’s time. As a result, visitors were not sent all over the website but rather, had easy access to the most relevant product information from right inside the product page. Apart from concept development, design and coding we produced all 3D images and video clips.